Branding and the portal trigger
How the assistant looks in your portal, and which trigger layout to choose.
What this page is for. Making the assistant look like part of your service, and deciding how visible it is.
Jira → Apps → AI Portal Chat → BrandingIllustration
AI Portal Chat
••• HelpStatisticsPortal AssistantBrandingAPIAudit Log
Trigger Layout
Compact
Small pill button aligned right
Banner
Full-width banner with CTA button
Choose how the chat trigger appears in the portal header.
Primary Color
#0074e0
Main color for header, buttons, and user messages.
Secondary Color
#0065c3
Hover and accent color.
Avatar Name
AI Portal Chat
Name displayed in the chat header.
Avatar Image
🖼
Click to upload image
Avatar image shown next to assistant messages (max 128x128px). Leave empty for default icon.
AI Portal Chat
Hello!
Hi! How can I help?
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| Setting | What it controls | What we recommend |
|---|---|---|
| Trigger Layout | How the chat is offered in the portal header: Compact is a small pill on the right, Banner is a full-width bar with a button. | Choose Banner if you want people to use it. Compact gets far fewer conversations because people do not notice it. |
| Primary Color | Header, buttons and the customer's own messages. | Your main brand colour. |
| Secondary Color | Hover and accent colour. | A lighter shade of the primary. |
| Avatar Name | The name shown in the chat header. | A short, human name. “Ava” reads better than “AI Assistant” and sets the right expectation. |
| Avatar Image | The picture next to every assistant message. | Any square image. A simple icon works better than a photo. |
Be honest that it is an assistant
Customers behave better when they know. They write more directly, and they are far less annoyed when the conversation ends in a ticket. Give it a name, and let the welcome message make clear what it is.